The Brand Lab: Growth, R&D, and Branding for E-Commerce Builders
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What Is The Brand Lab?
The Brand Lab is weekly intelligence for e-commerce builders who are tired of guessing what to build next.
Free subscribers get:
Battle-tested strategies from 12+ years building 8-figure brands
Case studies with actual numbers
The exact systems and tools that work in 2025
AI (yes just AI cuz it’s everything at this point)
Psychology insights that turn browsers into buyers
Premium subscribers get the opportunities themselves:
Once a week, I build a brand from scratch with the full creative thought process and prompts used
Complete brand mockups with positioning and pricing
Positioning framework including initial ads and angles to build funnels around
Who Am I?
I'm Colin Stuckert. Over the past 12 years, I've:
Launched 150+ products and brands to market
Built multiple 7-figure e-commerce companies
Failed spectacularly (and expensively) enough times to know what doesn't work
Manage $1 million in monthly revenue
My specialty? Consumer packaged goods (CPG) in health, wellness, and lifestyle categories. But the strategies I share work across all e-commerce verticals.
Why I Started The Brand Lab
I’ve talked to a lot of beginners. I also get to be a beginner everytime we launch a new SKU and brand. No matter how good you are, no one launches banger after banger.
And so you learn.
The thing I see the most with new and starting founders is they are drowning in optionality yet starving for focus and simplicity.
This lack of focus underpins everything they do in their business. Wrong product. Wrong price point. Wrong customer. Wrong content. Wrong messaging.
So they keep running around like a chicken with its head off.
It’s why I created the 1-1-1- framework, One Customer - One Product - One Platform. Learn more about that here.
I’m here to help founders focus and serve a single customer to the best of their ability. That will create MORE happy customers and more happy and prosperous entrepreneurs. Win win.
What Makes This Different
1. Real Numbers, Not Theory Every case study includes actual metrics. Every strategy is backed by data. No fluff, no filler, just what works.
2. Opportunities, Not Just Education Premium subscribers don't just learn about e-commerce—they get specific, actionable business opportunities delivered weekly.
3. Complete Execution Plans Not just "here's an idea." Full brand mockups, positioning strategies, financial models, and launch timelines.
4. CPG Focus with Universal Principles While premium opportunities focus on consumer products, the free strategies work for any e-commerce business.
The Bottom Line
Free subscribers get massive general e-commerce and CPG value, every week, free.
Premium subscribers get the opportunities handed to them, ready to execute as well as the thought process and the entire prompt history that went into creating opportunities out of air.
Ready to Stop Guessing?
Join 1,557 founders who get The Brand Lab delivered to their inbox every week.
Still have questions? Email me at ismynamecolin@gmail.com
The Brand Lab is written by Colin Stuckert, founder of Wild Foods, Rize Brands, and multiple other 8-figure e-commerce brands. When he's not building brands or writing this newsletter, you'll find him in Florida, on the beach walking barefoot and shirtless.
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